Category : Personal Branding – Domain Names

Domain Names Dot REALTOR e Commerce Personal Branding - Domain Names

Shopping on .SHOP

In February of 2015, the Internet community was shocked to find out that someone paid $25,001,000 in an auction to acquire the new Top-level Domain (TLD) for .APP (Dot APP). That someone, of course, was none other than Google. And just last month, on January 27, 2016, the new TLD for .SHOP (Dot Shop), was sold at auction for a whopping $41,501,000. The winning bidder was GMO Domain International, Inc from Tokyo. They outlasted Amazon and Google in a bidding war that went 14 rounds, the final round going from $36,800,000 to $46,000,000.
https://gtldresult.icann.org/application-result/applicationstatus/auctionresults

We are talking some serious money here in the ecommerce space, a space in which there are now over 12 million new TLDs.

How do we even get to the auction stage? First, for anyone to apply to operate a new TLD, there is a $185,000 application fee. In the event more than one applicant applies for the same domain (called a ‘string’), those competing entities move to a string contention status under ICANN rules. ICANN is a not-for-profit public-benefit corporation with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable.

According to ICANN, “Auctions are the mechanism of last resort to resolve string contention within the New gTLD Program. ICANN expects that most string contention will be resolved through other means before reaching an Auction conducted by ICANN’s authorized Auction service provider, Power Auctions LLC. However, there is a possibility that significant funding will accrue as a result of several Auctions. Auction proceeds will be reserved and earmarked until the Board determines a plan for the appropriate use of the funds through consultation with the community. Auction proceeds are net of any Auction costs. Auction costs may include initial set-up costs, auction management fees, and escrow fees.”

212 of the 233 contention sets are now resolved, the majority having self-resolved, but a few were resolved via ICANN’s auction process (“the method of last resort”). In some cases, contending applicants  formed joint ventures in their efforts to resolve string contention. In other cases, some applicants withdrew after receiving some compensation from the surviving applicant — hopefully in an amount to at least compensate the withdrawing party for their $185,000 initial application fee.

In one case of a contention over the new TLD .coupon (Dot coupon), the battle was between Donuts, Inc and the Coupon.com company. Donuts prevailed. According to an SEC filing, Coupons.com received $4.8 million dollars, apparently based on a privately negotiated agreement. As one pundit noted, it only cost Coupons.com $185,000 to file its application for .Coupons TLD, making this the best coupon the company ever redeemed.

And what about the $41,501,000 winning bid for .SHOP – who got that money? Well, ICANN of course. In fact, in the 15 auctions that have concluded since June 2014, ICANN has amassed $101,357,812 in net proceeds. Some of the top auction winning bids besides Google’s .APP, were .TECH for $6,706,000, .REALTY for $5,588,888, and .MLS for $3,359,000 by CREA. https://newgtlds.icann.org/en/applicants/auctions/proceeds

According to ICANN, “Possible uses of auction funds include formation of a foundation with a clear mission and a transparent way to allocate funds to projects that are of interest to the greater Internet community, such as grants to support new gTLD applications or registry operators from communities in subsequent gTLD rounds, the creation of an ICANN-administered/community-based fund for specific projects for the benefit of the Internet community, the creation of a registry continuity fund for the protection of registrants (ensuring that funds would be in place to support the operation of a gTLD registry until a successor could be found), or establishment of a security fund to expand use of secure protocols, conduct research, and support standards development organizations in accordance with ICANN’s security and stability mission.”

With more than 1500 TLD applications submitted to ICANN in the first round, there are sure to be companies that do not turn their TLDs into successful businesses. But with such a large amount of investment money at stake, we can expect to see a lot of ecommerce activity built around many of the new TLD ventures.

Read More
Domain Names Dot REALTOR Personal Branding - Domain Names

Where are all the new TLDs?

Undoubtedly, the most popular Top-level domain (TLD) is the dot com domain (.com) that you find as the extension in  most web addresses. Dot com has served the Internet well for the past 30 years, mostly because it was simply available, and could be used for most any purpose. Looking at a dot com address, though, you couldn’t be sure if you were going to arrive at a business, a blog, a school, a church, a whatever.

Until recently, many businesses looking for a web presence discovered that the inventory of meaningful domain names had been heavily exhausted and they had to settle for web addresses containing hyphens, multiple words, awkward abbreviations and numbers. Fast forward to the past two years and we find there are now hundreds of available Top-level domains. We have entered an age of complete words being used as web addresses.

So, you ask: Where are these new top-level domains? Is anyone actually using them?  The answer is yes, and you will start seeing more of the TLDs being activated in 2016. It has taken several years for the momentum to build, but that was also true back in the early years for dot com.

As of the close of 2015, Internet users had registered more than 11 million new domain names (what some domain companies sarcastically refer to as not-com domains).  Donut, Inc, one of the largest TLD registries, said that “The second year of not-com availability has been marked by promising growth in consumer awareness and adoption. As the new domain registrations surge past 10 million, a look at the growth rates reveals a remarkable trend. Since January 2015, total new domain registrations have grown by 263 percent and the average monthly registration rate has more than tripled. Wall Street analysts forecast that not-com registrations could top 20 million by 2016.”

Here’s a random selection of the kinds of complete word domains you’ll be seeing more of in 2016. Please note that many businesses will be building marketing campaigns focused on the use of keywords both to the left and to the right of the dot, and they will be doing this while keeping active any successful dot com web address they have maintained over the years. After careful consideration, one major brand, Barclays, did decide to transition out of their well-established dot com web address and move entirely to their new Barclays TLD address.

https://www.lily.camera/  – check out the video 1.5 min – it is so cool

https://home.barclays

https://manhattan.dental/ — notice the email marketing punch they get with Smile@Manhattan.Dental

http://www.multifamily.loans/

http://lv.condos/

http://www.thehungergames.movie/

http://bluecarp.tax  – Bluecarp Tax Consulting assist U.S. and Canadian individuals and entities dealing with their U.S.  tax issues.

https://book.limo/

http://angelofhope.healthcare/

You can add to the list the two TLDs that NAR was able to acquire last year – the .REALTOR and the .REALESTATE top –levels. While most of the above examples are open for anyone to obtain, NAR’s TLDs are only available to REALTORS®. They are what the registration authority (ICANN) calls Restricted TLDs. For more information, go to www.About.realtor

As you look at your marketing plans for 2016, be sure to spend time evaluating your Domain Strategy. Let us know if we can help –

John and Saul –    www.BetterCallSaul.realtor   mailto:Saul@BetterCallSaul.realtor

 

 

Read More
Domain Names Dot REALTOR Personal Branding - Domain Names

Apple enters the Top-level domain space with .APPLE

Apple sees the value in the new Top-level domains, and joins the ranks of many major brands recognizing that the new Internet addressing system launched by ICANN 2 years ago is starting to take hold in the marketplace.

The registration policy found on Apple’s website tells a lot about the importance Apple places on being the registry operator for the Top-level domain .APPLE that it acquired about the same time that NAR acquired its Top-level domain .REALTOR

“Only Apple can register or use .Apple domain names.  .Apple domain names will be used to provide simple and intuitive navigation to Apple, while signifying a trusted namespace.  Because of this Registration Policy, Apple customers can be assured that if they see a domain name with .Apple at the end, they can better trust it is from Apple.

A TLD is the highest level of a domain name (like ‘.com’ in the apple.com domain name) and generally represents the purpose of the domain name (like how ‘.com’ generally is used for ‘commercial’ websites). Apple was authorized by ICANN, the global regulator of Internet domain names, to be the registry operator for the .Apple TLD. As the registry operator, Apple will manage and set certain policies for the .Apple TLD, which will be used exclusively for Apple-owned websites.

Apple is the registry operator for the .Apple top-level domain.  This Registration Policy covers who is allowed to register .Apple domain names and how those names can be used.”

http://www.apple.com/legal/intellectual-property/tld/registration-policy/

In an unrelated scenario, Apple even sees value in securing their brand in other Top-level domains that are relevant to their core business. We know all about the Apple watch, but did you know that there are rumors flying around concerning Apple’s interest in the automobile industry what with their registration of Apple.Car, Apple.Cars and Apple.Auto

As noted in Mashable.com, “the speculation around an Apple car has been happening in earnest over the last year. And although Apple hasn’t officially confirmed that it is working on an automobile, its hiring moves and statements by executives make it clear the company is at least somewhat interested in the transportation space.

So the domain registrations could just be Apple protecting is trademark and brand across the new .cars, .car and .auto top-level domains (TLDs). And Apple is already in the auto space with CarPlay.

Still, the registrations add more fuel to the rumors that Apple is totally going to come out with a car.”

Read More
Domain Names Dot REALTOR NAR Personal Branding - Domain Names Uncategorized

New gTLDs: Just A Passing Fad?

It is hard to believe  30 years have elapsed since the first top level domains appeared as an integral part of the Internet search process. Back then, there were only a few extensions to choose from – such as .com; .org; .net. The early adopters grabbed the most attractive domain names, while many others hesitated to act, some of them voicing their concern that this Internet naming convention was just a “passing fad.”

Fast forward to today and we are hearing the same “passing fad” commentary with respect to the recent release of hundreds of new generic top-level domains (gTLDs).  Is it just a fad? Well, we don’t think so. We believe that everyone must be ready to evolve their digital strategy over the next few years and recognize that the Internet is changing. This is just the beginning. A new generation of the Internet. It’s the biggest paradigm shift since the Internet began.

The question of a “passing fad” was raised during a most interesting session at the 2015 NAR Conference & Expo entitled “The New Internet: What You Need To Know,” moderated by NAR VP Ken Burlington. The three expert panelists agreed that this new internet was not a passing fad. It is here to stay and those concerned with their brand and permanent Internet presence need to take action today.

IMG_0137

Sarah Langstone, Director of Strategic Accounts, Verisign, noted that history is filled with many examples of communication mediums that start off with a few choices, such as the original limited number of TV stations that then exploded into hundreds of channels and networks. According to Sarah, what is happening in the domain name world is just a natural extension of what happened to other communication methods within the world.

Kurt Pritz, former Chief Strategy Officer for ICANN and the original architect of the new generic Top-level Domains (gTLDs) felt that we are still in the “build-up stage” with the gTLDs and that there is still much to be done to create awareness of the TLDs before it can even reach a level to say it is a fad. And he says this despite the fact that in a relatively short period there are now nearly 10 million registered new top-level domains.

The remaining panelist, Alan Bush, Director of SEO, Ignite Visibility sees the new TLDs as an opportunity to reinforce one’s name and brand on the Internet. He encouraged the audience to “own more web real estate,” whether as a primary domain or a supplemental domain that points to the main site. Create multiple footprints.  If someone has a well-established domain and website, the new TLD can be used to reinforce the brand by perhaps pointing it to one’s blog or profile on Facebook, LinkedIn or broker page.

All the panelists complimented NAR on establishing the .REALTOR and .realestate TLDs and leading the pack of Dot Brands and setting trends in how the Internet is being used in the future.

 

Read More
Domain Names Dot REALTOR Personal Branding - Domain Names Uncategorized

Dot REALTOR Consumer Campaign

With over 100,000 .REALTOR Top-level domains on the Internet, NAR is mapping out a consumer awareness campaign aimed at letting consumers know that the way to find a trusted source in real estate is to look at the web address. A theme of the campaign is this: “After all, if it isn’t a .REALTOR web address, how does a consumer instantly know they are working with a REALTOR®?

The first commercial aired on North American United Airlines flights throughout May. The Internet is changing. It’s becoming more organized and industry-specific. This video shows consumers more about the new Internet, how it’s changing, and how .REALTOR is making it easy for consumers to find trustworthy real estate information online.

More information about the Dot REALTOR TLD is available at www.About.REALTOR

Among the benefits are 1) Consumer Campaigns — NAR will have consumer campaigns to educate the public about the .REALTOR web addresses as a source they can trust to make the biggest financial decision of their life; and 2) Positioning REALTORS® with a competitive edge in the online real estate space by enabling the opportunity for future innovation. Example: Creating .REALTOR search engines, making it easy to locate REALTORS® and real estate services.

Only REALTORS® may claim a .REALTOR domain – it is what is known as a restricted domain. To claim a .REALTOR domain, go to www.Claim.REALTOR — NAR is offering each member a free domain for one year. When purchasing more domains, you can receive a 10% discount on your order by using this Promo Code word:  discount

 

Read More
Domain Names Dot REALTOR MLS (Multiple Listing Service) Personal Branding - Domain Names

Who owns Dot MLS?

ICANN Internet Addressing Strategy is moving forward.

Date: 17 December 2014
In Contention to control the DOT MLS TLD: 144
Winner: The Canadian Real Estate Association
Winning Price: $3,359,000

Read More
Domain Names Personal Branding - Domain Names

Ten Reasons To Own Your Own Domain

1. Protects your name – only one person in the *world* can own your name on the Internet. Make sure that person is YOU and not someone else who just happens to share your name.

2. Represents you and your business with its own identity on the Internet – your “Cyber Presence.”

3. Makes it easy for your clients and customers to find you on the Internet. All they have to do is remember your name.

4. Demonstrates to your clients and prospective clients that you are up to date with Internet technology and recognize its importance. More importantly, that you are ready to communicate with them online.

5. Allows you to “centralize” your Internet Web and E‑mail communication under one domain name – in a way that is fast, easy and inexpensive.

6. Gives you a PERMANENT E‑mail address. Never be held hostage by an ISP again. You can now pursue the fastest, most effective connectivity without worrying about changing your E‑mail address and all the notices that entails – changing your business cards, signs, stationery become inconveniences of the past.

7. It’s a great advertisement for you every time you send an E‑mail or point someone to your Web address – your own form of “branding”.

8. Assures you will have the Internet identity you want when you want it…even if you are not yet connected to the Internet. Grab it before someone else does.

9. Makes you appear as big and professional as some of the well-known companies – it helps to level the playing field.

10. Becomes the cornerstone for your unique “brand” on the Internet.

For a quick and easy way to obtain your domain name, go to

http://InternetCrusade.com

Read More