According to MBA Chief Economist Mike Fratantoni, “led by a 5.4 percent decline in the South, the drop in existing-home sales in September was likely somewhat related to the impact from Hurricane Florence. Beyond that, housing demand still remains strong, and is bolstered by an incredibly healthy job market. The lack of overall supply, at only 4.4 months at the current sales pace, continues to be the housing market’s primary constraint.”
Since the average term of homeownership can be somewhere between 5 to 8 years, realize that everyday is a marketing day and the easiest people to reach (and those most inclined to listen to your message) are those you already know.
For those of us who know Jim Harrison, the Op Ed that ran on Inman was a very odd piece.
The sequence of events:
Op-Ed piece critical of NAR published on Inman
Jim Harrison Retraction
Below reposted from FaceBook, response from a broker leader in California, Jeff Barnett.
(I am curious to know who the consultant was, so I know never to hire him/her).
“You may have seen an Op Ed piece this week on Inman News from Jim Harrison of MLSListings regarding NAR. It was not written by Jim or approved by Jim. It was written by an outside consultant hired to write an issues paper for our visit to NAR next week.
“Obviously this outside consultant expressed his own vindictive views of NAR. It was leaked to Inman News and Inman News is aware of this.You will soon see retractions coming out across the blogosphere.
“We are Embarrassed for all the trouble this has caused Bob Goldberg and our great leadership team and we apologize. Please Share this message!”
Several recent articles have focused on the increase use of the new Top-level Domains by brands, referred to as Dot Brands.
Tony Kirsch, head of professional services at Neustar, in an article discussing the progress of Dot Brands, “2016: The Year That Was in .brands TLDs”, wrote:
“While some astonishing progress has been made in 2016, the .brand movement is by no means complete. I personally am thrilled to be heading into 2017 with such momentum behind us and I’m optimistic about the continued growth of the .brands space in the New Year.
Already this year we’ve been surprised by the creative approaches many brands have taken and we’re looking forward to seeing which companies will use 2017 to take .brands to places we haven’t considered before.
Perhaps 2017 will be the year in which mainstream advertising strategies adopt .brands as a unique, memorable call-to-action and the marketers of the world find significant value in creating more direct, meaningful customer relationships through smarter digital marketing.
With almost all .brands now added to the Internet, the game is on. Which brands will emerge as frontrunners and truly revolutionize the way we look at digital?
I don’t know the answer, but I sure am excited to find out.”
Some major launches noted were:
Google – consolidating news and updates from over 19 of Google’s corporate and product blogs, ‘The Keyword’ was launched at www.blog.google in October, joining the internet giant’s retail domain name sales play at www.domains.google
Canon – one of a handful of ‘full transitions’ to .brands, the company’s global site is now at www.global.canon , with the existing canon.com domain redirecting to this awesome new site.
As well as: Dell, Deloitte, Chanel, Microsoft, Audi, Cisco, Fage, Orange, Komatsu, Shell, Mini, Lidl, Linde, Bradesco, Hotmail, NTT, UOL, Pictet, Windows, Bloomberg, Sky, Fox, Emerck, Weir and BNP Paribas are just a handful of the other organizations with live .brand websites. http://www.circleid.com/posts/20161219_2016_the_year_that_was_in_brands_tlds/
According to another article “Brand Top-Level Domain and Brand Value” by Guiillaume Pahud,
“Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust.
Some brands have decided, in 2012, that their name should actually also become the global name for all of the digital assets, and registered their brand name as a Top-Level Domain. Google, for instance, located their new blog platform, where they post news and information, on the domain blog.google. That is a typical example of a branded top-level domain.”
Realtors can acquire their own Dot Realtor TLD by going online to www.claim.realtor — the first year is free. If ordering multiple domains or years, use the word discount as the promo code for a 10% saving.
This is about the data, not the politics. Why all of the fuss over data? With data, you can accurately predict the future. Being able to tell the future could be a great, competitive advantage.
Don’t be so quick to give your MLS data away to outsiders.
NAR Centennial celebration of the REALTOR® brand – www.100years.REALTOR
As part of the 100th anniversary of the REALTOR® trademark, NAR has produced an informative short video that covers the history of the brand and reviews the rules governing members’ use of the trademark. See http://www.realtor.org/videos/window-to-the-law-trademark-centennial
In addition, NAR has created a special website in honor of “100 years of distinction” for the REALTOR® brand. Very fitting that NAR makes use of its recently-acquired Top-level domain to direct traffic to www.100years.REALTOR . I’m sure they could have used the URL www.realtor.org/100years but I think having the message to the left of the dot and the brand to the right of the dot is more memorable. From a branding perspective, having the brand appear at the end is preferable to having it end with .org or .com
You’ll find another video and screenshots of some of the early advertisements of the REALTOR® name at http://www.100years.realtor/the-centennial – as well as a friendly reminder that the word is properly pronounced in two syllables with emphasis on the first; that is, REAL-TOR (and not REEL-I-TER, or RE-AL-I-TER).
There is an “Add Your Story” section that encourages REALTORS® to contribute a personal story as to what they’ve done in terms of community service and going the extra mile for consumers. At http://www.100years.realtor/add-your-story , “…we want you to tell us what you’re doing in your communities. Do you repair dilapidated homes? Volunteer at a local shelter? Maybe your passion is serving veterans, tutoring students, or organizing pledge drives. Take a picture of the charitable endeavor you’re proud of and tell us about it. Your submission will be part of an online project that will show who REALTORS® are and what you’re made of.”
See all Stories – http://www.100years.realtor/home#/search/all
Congratulations NAR on the Centennial celebration of the REALTOR® brand.
Congratulations to Takeshi Sekiguchi on bringing his venture to the Mainland. I will be very interested to watch for traction in my market, San Diego.
I think that many would agree that the real estate model in North America, with all of its positive aspects, is and has been flawed for a long time, and that many of the early promises of technology have yet to be realized. We could all sit down and tell endless tales about the problems, issues, politics, data, MLS, unprofessionalism, etc.
This is my premature take. While we won’t know for a while, this model, from my perspective, has promise based on a number of things (Promise does not equate to sure success).
I have not seen the platform or the business plan…or their success in the Islands, and how they stacked up against the competition…but the ideas I have seen, with the right leadership and commitment, coupled with execution…and deep enough pockets, can have an impact and create major disruption, and corresponding opportunity, bringing social as well as technological innovation to the marketplace.
“List for free, buy for three” is a line we have heard and discussed frequently over the last few years. The listing side of the equation, with all of the attempts to shore up, has lost value and could lose more in the future. We have always said that the “data” is valuable. SRE thinks it is to the tune of more than half of the commission.
We would be fooling ourselves (or SRE would be missing a major point) if we did not also look at this as a major data acquisition strategy (as we saw with NAR and ZipForms a few months ago).
An important distinction…I don’t see this as a discount play…it is being positioned as a value added play. Charging less, for better service, is not a discount, but is value added, and one of the eight top consumer demands.
One more point, is the issue of anti-trust, as this is sure to get broker commission conversations going. Be careful.
Having said all of that, this is a tough business…”time, patience, and perseverance shall accomplish all things”…does Mr. Sekiguchi have what it takes? I would be a little more optimistic if Teke would have described him as a Multi- Billionaire:-)