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Domain Names Dot REALTOR NAR Uncategorized

Dot Brands hit the market

Several recent articles have focused on the increase use of the new Top-level Domains by brands, referred to as Dot Brands.

A multi-million dollar brand name that should be noted is the Dot REALTOR Top-Level Domain. Last month NAR made the switch to www.nar.realtor away from www.realtor.org   Check it out.

Tony Kirsch, head of professional services at Neustar, in an article discussing the progress of Dot Brands, “2016: The Year That Was in .brands TLDs”, wrote:

“While some astonishing progress has been made in 2016, the .brand movement is by no means complete. I personally am thrilled to be heading into 2017 with such momentum behind us and I’m optimistic about the continued growth of the .brands space in the New Year.

Already this year we’ve been surprised by the creative approaches many brands have taken and we’re looking forward to seeing which companies will use 2017 to take .brands to places we haven’t considered before.

Perhaps 2017 will be the year in which mainstream advertising strategies adopt .brands as a unique, memorable call-to-action and the marketers of the world find significant value in creating more direct, meaningful customer relationships through smarter digital marketing.

With almost all .brands now added to the Internet, the game is on. Which brands will emerge as frontrunners and truly revolutionize the way we look at digital?

I don’t know the answer, but I sure am excited to find out.”

Some major launches noted were:

Google – consolidating news and updates from over 19 of Google’s corporate and product blogs, ‘The Keyword’ was launched at www.blog.google  in October, joining the internet giant’s retail domain name sales play at www.domains.google

Canon – one of a handful of ‘full transitions’ to .brands, the company’s global site is now at www.global.canon , with the existing canon.com domain redirecting to this awesome new site.

As well as: Dell, Deloitte, Chanel, Microsoft, Audi, Cisco, Fage, Orange, Komatsu, Shell, Mini, Lidl, Linde, Bradesco, Hotmail, NTT, UOL, Pictet, Windows, Bloomberg, Sky, Fox, Emerck, Weir and BNP Paribas are just a handful of the other organizations with live .brand websites. http://www.circleid.com/posts/20161219_2016_the_year_that_was_in_brands_tlds/

According to another article  “Brand Top-Level Domain and Brand Value” by Guiillaume Pahud,

“Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust.

Some brands have decided, in 2012, that their name should actually also become the global name for all of the digital assets, and registered their brand name as a Top-Level Domain. Google, for instance, located their new blog platform, where they post news and information, on the domain blog.google. That is a typical example of a branded top-level domain.”

http://www.circleid.com/posts/20161111_brand_top_level_domain_and_brand_value/

Realtors can acquire their own Dot Realtor TLD by going online to www.claim.realtor — the first year is free. If ordering multiple domains or years, use the word discount as the promo code for a 10% saving.

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Cognition, Nuance, and Data Points…

Don’t let anyone kid you, they don’t know the value of your data. Don’t give it away before you know what it is worth.
 
“A new IBM global study of cognitive early adopters reveals nearly six in ten view cognitive computing as a “must have” for organizations to remain competitive within the next few years.
Digital businesses have been disrupting virtually every industry in the past several years, fundamentally transforming how they engage with customers and markets. Data is both the fuel and the product of digital transformation. By 2020, about 1.7 megabytes of information will be created every second for every person on Earth. While digital data represents a vast opportunity, its velocity, diversity, and complexity presents a major challenge. In fact, an estimated 99.5 percent of that digital data is never analyzed.
To keep a competitive edge, organizations will need to maximize the insights — the “digital intelligence” — they create from the vast data flows being generated by the digital revolution.
 
http://bit.ly/2eljBHE
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Domain Names Dot REALTOR Uncategorized

Universal Acceptance — TLDs

With over 12 million new Top-level Domains in operation, it appears that a few software developers and website owners have yet to update their systems to keep pace with this evolving domain name system. Check out this helpful link created by the Universal Acceptance Steering Group —http://www.universalacceptance.link/
 
The Universal Acceptance Steering Group is a community-based
team working to share their vision for the Internet of the future with those who construct this space: coders. The group’s primary objective is to help software developers and website owners understand how to update their systems in light of the rapid acceptance of the new TLDs. Its primary message is that Universal Acceptance will enable the next billion users to build their own spaces and identities online.
 
Of special interest to developers and programmers is the Domain Test https://github.com/google/domaintest
Domain Test is a tool designed to help developers test their applications for compatibility with new top-level domains (TLDs). Developed by Google and launched in a partnership between Google Registry and Ausregistry, CentralNic, Donuts, RightSide, and Uniregistry, Domain Test is an open source project available under the Apache 2 license and can be used across 145 new TLDs. It is freely available for use and modification.
This repository contains the documentation and code for Domain Test. For clarity, the documentation uses the term “new TLDs” to refer to the universe of new generic top-level domains (gTLDs), new country-code top-level domains (ccTLDs), and internationalized domain names (IDNs).
The Domain Test service runs on AppEngine and is available for any developer to use. However, depending on what type of new TLD you want to test, you can substitute any of the strings in the Domain Test TLDs section of this documentation.
 
Of interest, the Universal Acceptance site also references a number of examples of new TLDs currently in use — Top Websites using New gTLDs – http://list.ly/list/Rg5-top-websites-using-new-gtlds
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What would it be worth to be able to predict the future…with accuracy?

This is about the data, not the politics. Why all of the fuss over data? With data, you can accurately predict the future. Being able to tell the future could be a great, competitive advantage.

Don’t be so quick to give your MLS data away to outsiders.

Google calls it in New Hampshire.

 

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Domain Names Dot REALTOR NAR Uncategorized

Centennial Celebration of REALTOR® Brand

NAR Centennial celebration of the REALTOR® brand – www.100years.REALTOR

As part of the 100th anniversary of the REALTOR® trademark, NAR has produced an informative short video that covers the history of the brand and reviews the rules governing members’ use of the trademark. See http://www.realtor.org/videos/window-to-the-law-trademark-centennial

In addition, NAR has created a special website in honor of “100 years of distinction” for the REALTOR® brand. Very fitting that NAR makes use of its recently-acquired Top-level domain to direct traffic to www.100years.REALTOR  . I’m sure they could have used the URL www.realtor.org/100years but I think having the message to the left of the dot and the brand to the right of the dot is more memorable. From a branding perspective, having the brand appear at the end is preferable to having it end with .org or .com

You’ll find another video and screenshots of some of the early advertisements of the REALTOR® name at http://www.100years.realtor/the-centennial – as well as a friendly reminder that the word is properly pronounced in two syllables with emphasis on the first; that is, REAL-TOR (and not REEL-I-TER, or RE-AL-I-TER).

There is an “Add Your Story” section that encourages REALTORS® to contribute a personal story as to what they’ve done in terms of community service and going the extra mile for consumers. At http://www.100years.realtor/add-your-story , “…we want you to tell us what you’re doing in your communities. Do you repair dilapidated homes? Volunteer at a local shelter? Maybe your passion is serving veterans, tutoring students, or organizing pledge drives. Take a picture of the charitable endeavor you’re proud of and tell us about it. Your submission will be part of an online project that will show who REALTORS® are and what you’re made of.”
See all Stories – http://www.100years.realtor/home#/search/all

Congratulations NAR on the Centennial celebration of the REALTOR® brand.

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List for Free Real Estate Brokerage

Congratulations to Takeshi Sekiguchi on bringing his venture to the Mainland. I will be very interested to watch for traction in my market, San Diego.

I think that many would agree that the real estate model in North America, with all of its positive aspects, is and has been flawed for a long time, and that many of the early promises of technology have yet to be realized. We could all sit down and tell endless tales about the problems, issues, politics, data, MLS, unprofessionalism, etc.

This is my premature take. While we won’t know for a while, this model, from my perspective, has promise based on a number of things (Promise does not equate to sure success).

I have not seen the platform or the business plan…or their success in the Islands, and how they stacked up against the competition…but the ideas I have seen, with the right leadership and commitment, coupled with execution…and deep enough pockets, can have an impact and create major disruption, and corresponding opportunity, bringing social as well as technological innovation to the marketplace.

“List for free, buy for three” is a line we have heard and discussed frequently over the last few years. The listing side of the equation, with all of the attempts to shore up, has lost value and could lose more in the future. We have always said that the “data” is valuable. SRE thinks it is to the tune of more than half of the commission.

We would be fooling ourselves (or SRE would be missing a major point) if we did not also look at this as a major data acquisition strategy (as we saw with NAR and ZipForms a few months ago).

An important distinction…I don’t see this as a discount play…it is being positioned as a value added play. Charging less, for better service, is not a discount, but is value added, and one of the eight top consumer demands.

One more point, is the issue of anti-trust, as this is sure to get broker commission conversations going. Be careful.

Having said all of that, this is a tough business…”time, patience, and perseverance shall accomplish all things”…does Mr. Sekiguchi have what it takes? I would be a little more optimistic if Teke would have described him as a Multi- Billionaire:-)

SRE Matrix has used technology, discounts and salaried agents to make inroads in Hawaii and plans to generate much of its revenue by charging vendors for exposure on a proprietary end-to-end platform. The brokerage expands to Los Angeles, Las…
WWW.INMAN.COM
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Domain Names Dot REALTOR NAR Personal Branding - Domain Names Uncategorized

New gTLDs: Just A Passing Fad?

It is hard to believe  30 years have elapsed since the first top level domains appeared as an integral part of the Internet search process. Back then, there were only a few extensions to choose from – such as .com; .org; .net. The early adopters grabbed the most attractive domain names, while many others hesitated to act, some of them voicing their concern that this Internet naming convention was just a “passing fad.”

Fast forward to today and we are hearing the same “passing fad” commentary with respect to the recent release of hundreds of new generic top-level domains (gTLDs).  Is it just a fad? Well, we don’t think so. We believe that everyone must be ready to evolve their digital strategy over the next few years and recognize that the Internet is changing. This is just the beginning. A new generation of the Internet. It’s the biggest paradigm shift since the Internet began.

The question of a “passing fad” was raised during a most interesting session at the 2015 NAR Conference & Expo entitled “The New Internet: What You Need To Know,” moderated by NAR VP Ken Burlington. The three expert panelists agreed that this new internet was not a passing fad. It is here to stay and those concerned with their brand and permanent Internet presence need to take action today.

IMG_0137

Sarah Langstone, Director of Strategic Accounts, Verisign, noted that history is filled with many examples of communication mediums that start off with a few choices, such as the original limited number of TV stations that then exploded into hundreds of channels and networks. According to Sarah, what is happening in the domain name world is just a natural extension of what happened to other communication methods within the world.

Kurt Pritz, former Chief Strategy Officer for ICANN and the original architect of the new generic Top-level Domains (gTLDs) felt that we are still in the “build-up stage” with the gTLDs and that there is still much to be done to create awareness of the TLDs before it can even reach a level to say it is a fad. And he says this despite the fact that in a relatively short period there are now nearly 10 million registered new top-level domains.

The remaining panelist, Alan Bush, Director of SEO, Ignite Visibility sees the new TLDs as an opportunity to reinforce one’s name and brand on the Internet. He encouraged the audience to “own more web real estate,” whether as a primary domain or a supplemental domain that points to the main site. Create multiple footprints.  If someone has a well-established domain and website, the new TLD can be used to reinforce the brand by perhaps pointing it to one’s blog or profile on Facebook, LinkedIn or broker page.

All the panelists complimented NAR on establishing the .REALTOR and .realestate TLDs and leading the pack of Dot Brands and setting trends in how the Internet is being used in the future.

 

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New gTLDs – Dot Bank

 

Banks nationwide start moving to more secure websites with launch of .bank http://www.cleveland.com/business/index.ssf/2015/10/banks_nationwide_start_moving.html

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Opt In / Opt Out

The concept revolutionized the data distribution models in the real estate industry. What might it do to the Voting Industry? I just read that Oregon is going to Opt Out voter registration.

http://www.latimes.com/nation/la-na-oregon-automatic-voter-registration-20150317-story.html

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Language of Real Estate Uncategorized

highest and best use

An appraisal term meaning that reasonable use, at the time of the property appraisal, that is most likely to produce the greatest net return to the land and/or the building over a given period of time. The use must be legal and in compliance with regulations and ordinances within the police power of the county and state, including health regulations, zoning ordinances, building code requirements and other regulations. The highest and best use is determined by evaluating the quantity and quality of income from various alternative land uses. Net return normally is interpreted in terms of money, although consideration may be given to such things as amenities.

For example, vacant land in a central business district currently used as a parking lot may or may not be employed at its highest and best use, depending on whether the surrounding market is ready for further commercial development. A gas station site may be more effective as a fast-food facility or a dry cleaners.

For appraisal purposes, land is always valued as if vacant and available for development to its highest and best use. The estate taxes and the real property taxes paid by an owner of unimproved real estate are usually based on the highest and best use of the land rather than the use to which it is actually devoted.

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