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Association Building of the Day – Mercer County Board of REALTORS (NJ)

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I must have made 15 visits to Mercer County AOR over the years

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Email By Candlelight

Hard to believe that it has been 20 years since Saul Klein and I became business partners. In fact, one of the taglines in our first RealTalk forum said that way back then we had to read our emails by candlelight!

Well, fast forward to 2015 and it looks like Saul is still needing a modern form of candlelight to read his email. I shot this photo of Saul in his home office using one of those darn wireless solar keyboards (no batteries) that sometimes need an extra boost from a lantern to work.

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Oh well, solar or not, Saul and I look forward to many more years working on real estate online community projects. Breakthrough is right around the corner!

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Association Building of the Day: Middlesex County Association Of REALTORS.

There are many Associations of REALTORS in close proximity in New Jersey, and lots of REALTORS. Buildings are part of the character of REALTOR Associations. After all…”Under all is the land.” (Preamble, Code of Ethics,  National Association of REALTORS.DCP_1208 DCP_1207 DCP_1206

 

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Every email you send is a marketing piece…when you have a Permanent email Address.

Your e-mail address is an asset of your business and you invest in the

e-mail address you use every time you give out a business card, piece of
marketing material, or run an ad with it included in the ad. You are
teaching the world that to communicate with you by e-mail, send e-mail to
that e-mail address. If you ever changed e-mail addresses, for any reason,you would probably not receive e-mail sent to the “old” e-mail address. What about a customer who sends e-mail to you at the “old” e-mail address? If you do not receive the e-mail, you can’t respond. What is the cost of potential lost business?

All you need for a Permanent email Address is a domain and email forwarding.
http://InternetCrusade.com

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Association Building of the Day – Beaver County Association of REALTORS.

Buildings are part of the character of organizations. I had the great experience of visiting, over a 10 year period, over 700 of them.  I think the last time I was in Beaver County was around 2003. I guess I could not find the building sign, or I was in a hurry. To know this industry requires an investment of time, lots of time.

These buildings are the hub of REALTOR activity in their communities.

Beaver County Association

Beaver County Association2

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Zillow Stock Price Decline

The stock is down almost $7 a share today, it has had a number of down days over the last week or so and is currently trading at about $96 per share. I wonder if it is housing market related, or MOVE related? Is the upcoming loss of MLS data from Listhub taking its toll?

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What Did RealTalk Participants have to say about Zillow in 2006?

We believed it was so interesting, and that enough people would want to know about Zillow that we compiled the dialogue we were having on RealTalk, and created an Autoresponder. The Autoresponder was our form of “viral.”

What Did RealTalk Participants have to say about Zillow in 2006?

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Things are moving too fast to sign a long term data contract

This move by MOVE, to require stricter provisions on the use of the data it syndicates, imo, is a very disruptive event. People can deny all they want. Part of the result will be new opportunities. It matters not that people saw this coming. It is disruptive, and that is a good thing at this point. We need some good disruption to begin to balance the equation again between data providers and data recipients. MLS Execs…Don’t sign any contracts with more than one year duration or you will be boxing yourself in.

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Trulia Working Upstream

UpStream is where the relationship is spawned…The benefits of the Upstream service provider will become a cost of the sale.

I get great marketing email pieces from Trulia just about every day…very professional email newsletters about homes in my neighborhood that Trulia believes I may find of interest, and other interesting (valuable) information about the area in which I showed an interest by saving one property on Trulia, my own. Sometimes some of the homes in the email Trulia sends are not quite in my neighborhood, but I have to say that Trulia is giving it a darn good try…working to build that “upstream relationship” with me…providing (pushing) me information that came from the MLS (at no cost), to Listhub (high probability), and on to Trulia. I bet over half of Trulia’s listing content comes from Listhub in its new configuration that includes the old Point2 Syndication.

What might be the impact of a revised data contract from Listhub, restricting the data rights?

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Real Estate Portals Do not Make Money Selling Real Estate. For them, Traffic is King

Another thought on the distribution Real Estate For Sale Data (AKA Syndication)…If syndication went away tomorrow, Days On Market would not rise, nor would prices fall. The impact to property owners would be zero. Traffic to agent and Broker IDX sites and MLS public portals might just go through the roof.

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