Don’t let anyone kid you, they don’t know the value of your data. Don’t give it away before you know what it is worth.
“A new IBM global study of cognitive early adopters reveals nearly six in ten view cognitive computing as a “must have” for organizations to remain competitive within the next few years.
Digital businesses have been disrupting virtually every industry in the past several years, fundamentally transforming how they engage with customers and markets. Data is both the fuel and the product of digital transformation. By 2020, about 1.7 megabytes of information will be created every second for every person on Earth. While digital data represents a vast opportunity, its velocity, diversity, and complexity presents a major challenge. In fact, an estimated 99.5 percent of that digital data is never analyzed.
To keep a competitive edge, organizations will need to maximize the insights — the “digital intelligence” — they create from the vast data flows being generated by the digital revolution.