If you are a company that sells products and services to people who sell real estate, how big (really???) is your market?
To represent someone in the sale of real estate, requires a real estate license (Broker or Salesperson) issued by the governing jurisdiction (state, province, or territory).
There about 2,000,000 real estate licensees in the United States (ARELLO). Not all licensees sell real estate (as an agent, earning commission). Some are appraisers, mortgage officers, investors.
Of those 2,200,000 licensees, about 1,100,000 are members of the trade association know as REALTORS. A licensee who joins the National Association of REALTORS also joins the state and local association in their license jurisdiction (“Three Way Agreement”).
Most licensees who sell real estate for a living are members of the trade association. Of the 1,100,000 REALTORS up to 50% completed no transactions last year, and this has been the case for a number of years.
Of the remaining 550,000 potential REALTORS, many have fewer than 6 transactions per year.
With all of the competition for the advertising and marketing dollars of this small group of commission sales people, billion dollar enterprises are being born.