Listing Syndication Public Portals

Looking at (not for) Real Estate on the www is a game, and should be recognized as a game

Games, real estate, and the WWW…

The big real estate portals are really “Game” sites. I have said this before but I will keep saying this to drive the point into everyone’s heart.

Just as Ancestry Dot Com is a “Game” site that is not recognized by most as a “Game” site…it is true with the major real estate portals as well. They are game sites, not recognized as game sites.

A major point that has led me to this conclusion about real estate portals are the traffic counts continually boosted by the portals, traffic counts on the order of 60 Million Unique Visitors per month (or more).

But how many actual real estate transactions are there in the ENTIRE year?

According to NAR, about  6 Million Annual Transactions. So most of these visitors to real estate portals are not buyers…and yet we are allowing these portals to establish relationships with consumers far in advance of a purchase, using your listing information as the “bait.”

Changing rules of data display will not affect serious buyers, only gamers. This bears repeating: Changing rules of data display will not affect serious buyers, only gamers.

So, as Denver Metrolist is looking at making changes to the distribution rules to public portals, so should all MLSs, Associations, and brokers look to make changes to their existing data distribution rules. Changing rules of data display will not affect serious buyers, only gamers.

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