This is about the data, not the politics. Why all of the fuss over data? With data, you can accurately predict the future. Being able to tell the future could be a great, competitive advantage.
Don’t be so quick to give your MLS data away to outsiders.
Google calls it in New Hampshire.
What is RealTown Labs Accelerated DesignLab
RealTown Labs Accelerated DesignLab is a joint venture with PredictionWorks, Inc. The laboratory is an environment with tools, models and processes that accelerate for start-up and emerging companies’ product invention, market adoption, financing and business building challenges 50% to 300% faster than conventional means.
On the Cutting Edge
RealTown Labs Accelerated DesignLab partner, PredictionWorks, Inc., is the second licensee of the GroupGenius™ suite of human performance technologies with the license covering start-up and emerging growth companies. This GroupGenius™ human performance platform has been implemented since 1998 with Fortune 500 companies by the first licensee, Cap Gemini, in 24 Accelerated Solutions Environments (ASE) worldwide. Over 1,000 events have been conducted with over 50% of the clients being repeat customers. 54 of Fortunes Top 100 companies are now using Cap Gemini’s ASE environment. The proven tradition of GroupGenius™ makes it possible for months of work to be reduced to just hours or days.
Assessments. Realtown Labs offers a powerful due diligence tool for assessing a technology company and its market. This tool is called the New Venture Accessor and was developed by our partner, PredictionWorks, Inc. It covers the seven most critical areas of investor inquiry. Each critical area has over 15 levels of inquiry. The tool has over 1,000 best practice indices that are measured. The process results in a index rating for each of the critical areas of inquiry. This tool was tested as 100 percent reliable in 10 double blind backdated manual-based validation tests in Silicon Valley by Wilson Sonsini, Hitachi Consulting and FSX.
DesignLab. A powerful and integrated application of GroupGenius™ and the New Venture Assessor is DesignLab. Through DesignLab, the invention process increases in acceleration and accuracy 4x our conventional methods. Currently RealTown Labs is serving as “home base” for RealTown Labs invention work for build-to-flip technologies.
Build-to-Flip Inventions. One significant application of DesignLab is called the “Build-to-Flip” application (“B2F”). In this B2F model, DesignLab is used to invent a technology component that incumbent companies “got-to-have” for their core systems and these incumbent have neither the “time” or “talent” to invent themselves-so they will pay millions to own outright the B2F technology RealTown Labs has invented.
What Stakeholders Should Expect From A Realtown Labs Accelerated DesignLab Event
You can do this and more. At Realtown Labs Accelerated DesignLab, we combine our world-class and patented decision-making process, innovative workspaces and unique best practices models to enable a team of innovators to discover, design and develop a build-to-flip technology.
Inventing for an incumbent provider/supplier a technology component that the provider/supplier considers a “got-to-have” core part of provider’s/supplier’s product or production systems and the provider/supplier has neither the time or talent to invent the technology component themselves.
Methodology Flyer – click this link
New Airbnb disclosure law in California
In a matter of a few years, Airbnb has developed a global presence that has attracted many enthusiastic supporters as well as numerous vocal critics, especially those living in the neighborhood. Interestingly, during Airbnb initial attempts to gain venture capital funding, it seems that Brian Chesky, co-founder, took his idea to seven venture capital firms – five threw him out the door after 15 minutes and the other two didn’t even return his phone call. After all, why would anyone give the keys to their house to a stranger who might be a serial killer? And today, that goofball idea has a valuation of $10 Billion.
Airbnb has also attracted the attention of government regulators who have attempted to assert some controls over what is called “hosting platforms.” One law recently enacted in California is of special interest to landlords and property managers. The law — Business and Professions Code Sec. 22590, 22592, and 22594, effective January 1, 2016 — requires a “hosting platform” to warn a tenant that subletting the tenant’s residence may violate his/her lease and could result in eviction.
A “hosting platform” is a marketplace that is created to facilitate the rental of a residential unit offered for tourist or transient use for compensation to the offeror of that unit, and the operator of the hosting platform derives revenues, including booking fees or advertising revenues, from providing or maintaining that marketplace. Airbnb is an example of such a platform.
This law requires a “hosting platform” to provide notice to an occupant listing a residence for short-term rental that states:
“if you are a tenant who is listing a room, home, condominium, or apartment, please refer to your rental contract or lease, or contact your landlord, prior to listing the property to determine whether your lease or contract contains restrictions that would limit your ability to list your room, home, condominium, or apartment. Listing your room, home, condominium, or apartment may be a violation of your lease or contract, and could result in legal action against you by your landlord, including possible eviction.”
The notice must be in a particular font size and be provided immediately before the occupant lists each real property on the hosting platform’s Internet Web site in a manner that requires the occupant to interact with the hosting platform’s Internet Web site to affirmatively acknowledge he or she has read the notice.
Well, that’s the latest from California. It’s a disclosure law, one that probably doesn’t have compliance or enforcement teeth.
So, what’s the status of these Airbnb type short-term rentals in your neighborhood? Are they drawing the attention of local regulators?
Connect NYC was preceded by Snomaggeden this year, but by the time I arrived at LaGuardia, the snow was all but gone. Inman Connect is one of the best events in the real estate industry and it is repeated in San Francisco in the summer. My recommendation is to buy your tickets now, make your plans, and be there. There are many events to attend in the real estate industry, many not worth the time or the money…Connect is one of the exceptions.
It all began 20 years ago at the first Inman Connect amongst the Redwoods in Northern California. There were about 50 in attendance, and I was one of the lucky ones. The Internet was first being commercialized and real estate listings were yet to be found in any numbers on the web. One of the biggest issues facing the Internet and its progress was bandwidth.
Twenty years later the attendance is in the 3,000 range. The technology vendors, industry experts, and speakers gives one an idea of how fast things are changing. As always, there were lots of new technology vendors, as well as many recognizable industry players.
The excitement grew prior to the opening, with the help of a live band.
Music to raise the energy level with a live band
Brad’s opening remarks are always a highlight of the event…here is how he opened this year…
The first speaker was author and marketer, Seth Godin…his message has changed little over the years and is excellent, as well as entertaining. “Be different, or charge less…and charging less is a race to the bottom you cannot win.”
The agenda includes panel after panel in many segments of the real estate industry, and some of the technologies being brought to the marketplace. Many of these technologies are adaptable to other verticals.
Major Challenges Facing MLSs Segment
A three hour session around MLS, consisting of a series of panel discussions, was enlightening.
David Charron, and a team of known MLS industry experts delivered.
Does the MLS Limit Progress?
How Many MLSs does the country need?
Today – 826
Tomorrow – 30 by 2030?
What Do Next Generation Real Estate Professionals Expect from Their MLS?
(Personally) I think what needs to be asked here is what percentage of the subscribers and participants of your MLS are NextGen…before rediging the future for a handful of the customers.
And concluding with:
Upstream from the Source
UpStream – What is it, what isn’t it?
What is the value of online forms to the owners of the online form companies in real estate transactions? Plenty. John and I have been singing the song of the value of data for years now.
Forms are where the most authoritative data resides pertaining to a buyer or a seller’s progress and seriousness of buying or selling a propery. When someone buys a property, all sorts of things occur, other purchases occur.
Underlying an offer of free forms, is the question of what will the forms provider do with the data. It is a potential goldmine…but no one talks about it.
>>After vigorous debate, the board of directors of the National Association of Realtors approved a proposal Monday to provide the trade group’s 1 million-plus members transaction management software from Realtor-owned firm zipLogix at no cost to members.
NAR’s three-year agreement with zipLogix charges the trade group $10 per member for the first two years and increases the rate by no more than the increase in the federal Consumer Price Index in the third year, according to NAR CEO Dale Stinton.
The deal is estimated to cost between $11 million and $12 million per year from NAR’s reserves. NAR’s membership count stood at just under 1.17 million at the end of October.
Starting in the first quarter, agents and brokers will have free access to the firm’s zipForm Plus software, transaction forms specific to their area, document storage through zipVault, and zipLogix’ transaction management system, zipTMS (formerly known as relay).
ZipLogix is a joint venture between the National Association of Realtors and California Association of Realtors subsidiary Real Estate Business Services Inc. (REBS). As of the end of 2013, NAR owned an approximately 30 percent interest in zipLogix, carrying a value of $4 million.
The proposal was approved by a vote of 455 to 217, but not until after a spirited debate ensued among board members. Several dissenting members — though not all — were from Florida, where the state association has its own forms company, Form Simplicity.
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John and I have seen lots of different abuses of the MLS data over the years, in our various rolls in the Industry. Many entities receive the MLS data for specific purposes…and sometimes that mLS data is redistributed to entities that use the data, in ways not agreed to or anticipated by the owner of the data. “Gray Market” Data.
How Is Zillow Using Listing Data?
Undoubtedly, the most popular Top-level domain (TLD) is the dot com domain (.com) that you find as the extension in most web addresses. Dot com has served the Internet well for the past 30 years, mostly because it was simply available, and could be used for most any purpose. Looking at a dot com address, though, you couldn’t be sure if you were going to arrive at a business, a blog, a school, a church, a whatever.
Until recently, many businesses looking for a web presence discovered that the inventory of meaningful domain names had been heavily exhausted and they had to settle for web addresses containing hyphens, multiple words, awkward abbreviations and numbers. Fast forward to the past two years and we find there are now hundreds of available Top-level domains. We have entered an age of complete words being used as web addresses.
So, you ask: Where are these new top-level domains? Is anyone actually using them? The answer is yes, and you will start seeing more of the TLDs being activated in 2016. It has taken several years for the momentum to build, but that was also true back in the early years for dot com.
As of the close of 2015, Internet users had registered more than 11 million new domain names (what some domain companies sarcastically refer to as not-com domains). Donut, Inc, one of the largest TLD registries, said that “The second year of not-com availability has been marked by promising growth in consumer awareness and adoption. As the new domain registrations surge past 10 million, a look at the growth rates reveals a remarkable trend. Since January 2015, total new domain registrations have grown by 263 percent and the average monthly registration rate has more than tripled. Wall Street analysts forecast that not-com registrations could top 20 million by 2016.”
Here’s a random selection of the kinds of complete word domains you’ll be seeing more of in 2016. Please note that many businesses will be building marketing campaigns focused on the use of keywords both to the left and to the right of the dot, and they will be doing this while keeping active any successful dot com web address they have maintained over the years. After careful consideration, one major brand, Barclays, did decide to transition out of their well-established dot com web address and move entirely to their new Barclays TLD address.
https://www.lily.camera/ – check out the video 1.5 min – it is so cool
https://manhattan.dental/ — notice the email marketing punch they get with Smile@Manhattan.Dental
http://www.thehungergames.movie/
http://bluecarp.tax – Bluecarp Tax Consulting assist U.S. and Canadian individuals and entities dealing with their U.S. tax issues.
http://angelofhope.healthcare/
You can add to the list the two TLDs that NAR was able to acquire last year – the .REALTOR and the .REALESTATE top –levels. While most of the above examples are open for anyone to obtain, NAR’s TLDs are only available to REALTORS®. They are what the registration authority (ICANN) calls Restricted TLDs. For more information, go to www.About.realtor
As you look at your marketing plans for 2016, be sure to spend time evaluating your Domain Strategy. Let us know if we can help –
John and Saul – www.BetterCallSaul.realtor mailto:Saul@BetterCallSaul.realtor
To support Participants and Subscribers in utilizing social media as part of their internet presence.
Rule Revision: 12.16 Use of Active and Sold Listing Information on Internet
Also know n as Internet Data Exchange “IDX”). (d) Listing Attribution. All listings on a Broker Participant or R.E. Subscriber’s site displayed by framing or other electronic means shall identify the name of the listing firm in a manner designed to easily identify such listing firm. Such identification shall be in a reasonably prominent location and in a readily visible color and typeface not smaller than the median used in the display of the listing data. No listing broker names will be required for a one-line or thumbnail search result display format on Participant, Subscriber or Brokerage site as long as there is one or more additional display formats available for the listing and each subsequent display format identifies the listing broker. Information displayed in a one-line or thumbnail search result, text message, and/or on sites where consumers view, “follow” and/or subscribe to the Participant or Subscriber’s feed, (e.g. Social Media) are exempt from this requirement only when linked directly to an approved IDX site that includes all required disclosures. Social Media posts shall not be misleading to the public and must represent a true picture as defined in MLS Rule 12.10. IDX display does not extend to internet advertising sites and/or third party sites that do not belong to the Brokerage, Participant and/or Subscriber.
Rules Revision: Mandatory Arbitration.
CAR added language to the existing arbitration rule to incorporate NAR’s mandated enhanced arbitration enforcement requirements. This revision expressly provides that failure to submit to arbitration and abide by the arbitration award can lead to penalties, including suspension from the MLS. Staff is looking for a recommendation to the Board of Directors to adopt the language added to 16.1.
16.1 Mandatory Arbitration. By becoming and remaining a Participant or Subscriber in the MLS, each Participant and Subscriber agrees to submit disputes arising out of the real estate business which also arises out of, or is in conjunction with, any listing filed with the MLS or any appraisal, to binding arbitration with any other Participant or Subscriber of this MLS, or Participants or Subscribers of any other MLS who are authorized to have access to this MLS under Section 6 of these rules. Such arbitrations shall be governed by the California Code of Ethics and Arbitration Manual as from time to time amended which is hereby incorporated by reference. This shall be deemed an arbitration agreement within the meaning of Part 3, Title 9 of the California Code of Civil Procedure. Failure to submit to arbitration and abide by the arbitration award, including but not limited to timely payment of the arbitration award as provided herein shall be a violation of these MLS rules and subjects Participants and Subscribers to possible suspension from the MLS and/or other penalties.
The National Association of REALTORS looks at 2016: