MLS (Multiple Listing Service) Realtor Information Network (RIN) REALTOR.COM

Realtors Information Network – Birthplace of – Speaking Points

In 1994, a few studies had been completed and the ideas around just what needed to be built were formulating.

1994 RIN Speaking Points

1995 was the “Year of Execution” for RIN. Ed Evans was hired as RIN President and he brought in a staff from his previous employer, Comdisco, a disaster recovery firm. Maybe this was a premonition of things to come…Disaster Recovery.:

1995 Update to RIN Speaking Points

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MLS (Multiple Listing Service) Realtor Information Network (RIN) REALTOR.COM

First Demonstration

The first presentation was done for the Austin Association Board of Directors on black and white acetate overheads, which no longer exist. The first color set of overheads continue to exist in our archive. They were printed for me by Richard Janssen in the RealSelect Office the night before Richard and I flew to Detroit to demo to Kevin McQueen and the MLS he headed in 1995…I think it was the new RealComp.

The PowerPoint slides drilled down from the map of the US to the individual properties and agents as follows:

First Slide – HomePage – Displayed with an earlier post.

Second Slide – “Select the State for Your Home Search” – A map of the US with several locations pin pointed, but the only listings in the system at the time were through the San Diego MLS, Sandicor. The other pin points displayed were the expected pilots.


Third Slide – “Select the City for Your Home Search” – Since the only listings in the system were in San Diego, Slide 3 showed California, with 3 dots…San Francisco, Los Angeles, and San Diego.The only location with listings was San Diego.


Slide 4 – “Select area of San Diego for Your Home Search.” Here you could drill down by “Area.”


Slide 5 – “Select area of San Diego for Your Home Search” – Here you could drill down to community level.


Slide 6 – “National Association of REALTORS Home Search” – Enter property search criteria.


Slide 7 – Search Results


Slide 8 – Individual Property Showcased


Slide 9 – Office Showcased






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Special Meeting of the NAR Board of Directors – – That was then, This is Now

“It’s like deja-vu, all over again.” Yogi Berra

“Those who cannot remember the past are condemned to repeat it.” George Santayana

As NAR Directors prepare to meet in Chicago in a few weeks, looking back is instructional.

On August 26, 1996, the NAR Board of Directors was called to Chicago for a Special Meeting to make important decisions regarding the “fate or future” of…and also to discuss the collapse of RIN into a much smaller organization with a different focus.

NAR, through RIN, had spent something north of 13 Million Dollars at that point and the competition in technology was fierce. NAR Leadership feared NAR could not sustain future losses from RIN. RIN (the birthplace of was having financial difficulties and more…and the Directors were called to Chicago to sort it out. This was an emergency. Included here is Dr. Almond (Bud) Smith, then CEO of NAR. In the audio link below, Bud summarizes the crisis for the Directors in a pre-event package, mailed to each Director to allow them to prepare for their upcoming meeting. Decisions made at that meeting shaped the future of real estate on the World Wide Web.

Click on Audio linkBudSmithSpecialBoardMeeting

RIN LogoThe result of that Special Meeting was an “Operating Agreement” allowing the entity currently known as MOVE, Inc. to operate the domain, under certain conditions covered by the Operating Agreement. NAR recovered many times more than its original invesment in RIN when (HOMS) went public as Homestore (See TimeLine in Resources tab above).

To better understand the evolution of how  the Industry got to where it is today with Internet Listing Display, we will publish here the most in-depth history of the evolution of

NAR Directors…the future of, the Official website of the National Association of Realtors, is in some ways, in your hands. If we can help with any information, let us know.

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Data Licensing MLS (Multiple Listing Service)

Data Exchange Method (DxM) – Not a New Concept

One of the difficulties in aggregating MLS data in 1996 (and today), was the fact that there are so many different data fields, and sometimes the same field may be identified by a different label, depending upon which MLS one belongs to (a bathroom may be labeled BA or BTH as an example). The proposed solutionby RIN and RIN’s Technology Partner, Booz Allen Hamilton (BAH – the same BAH  involved in the Snowden NSA leak case) was something known as DxM – Data Exchange Method. DxM was a “data dictionary.” Interestingly, in recent communications from RETS/RESO, DxM has new life today. The below, New Dimensions, has Jim Sherry’s take at the time.

New Dimensions Special 01 New Dimensions Special 02 New Dimensions Special 03 New Dimensions Special 04 New Dimensions Special 05 New Dimensions Special 06 New Dimensions Special 07 New Dimensions Special 08


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MLS (Multiple Listing Service) Realtor Information Network (RIN) REALTOR.COM

The Lion and Bill Chee

In April of 1993, Bill Chee, the 1993 President of the National Association of REALTORS gave his industry famous “Lion Over the Hill” Speech. In this speech, Bill stated that “the lion is coming over the hill, and Realtors are like chiuauas arguing over the bone.” It was this speech that led the NAR Board of Directors to vote to fund the first millions for the creation of RIN, the REALTORS Information Nnetwork, which in turn created and launched In 1993 I was a local association president in San Diego. I was inspired…Here is the text of that speech.

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Realtor Information Network (RIN) REALTOR.COM

RIN Network Desktop

The private side of RIN was referred to as the RIN Network Desktop (RND). It was a proprietary, business network. The WWW was considered too unsecure for the eventual vision of RIN, which included online customer communication and transactions. The RND was a basic “Dashboard” in today’s jargon. RealTalk was the first nationwide effort to create an online community in real estate. The remnants of the original RealTalk exist today. The button labeled HomePage takes you out of the proprietary network and out to the Internet..and the public side of RIN…Realtor.Com.


This is one of the color slides used in presentations. The yellow dot inside a square indicates that there is something new behind that button.

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Realtor Information Network (RIN) REALTOR.COM

First Homepage

Here is the first homepage used by I created the first presentations and delivered them across the US, and at the Convention in Atlanta. State of the art were color, acetate overheads (Portrait).


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Conferences MLS (Multiple Listing Service) Realtor Information Network (RIN) REALTOR.COM

RIN and Launch – NAR Trade Show and Conference – Atlanta November 1996

RIN had two sides, the public side and the private side. The public side was The private side was the RIN Network Desktop. Here is the first convention handout.

RIN Flyer photo 1 RIN Flyer Photo 2

NAR Trade Show and Conference – November 1995.

Trade Show Talking Points for Leadership. This was a big launch. Bob Goldberg had arranged for a motorized derigible to fly around the convention center. Rhoda, NAR Staffer who ran conventions, said no…something about insurance. I think Bob flew the ballon anyway.

Convention Status Leadership Director Fact Sheet

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MLS (Multiple Listing Service) Realtor Information Network (RIN) REALTOR.COM

Listings Displayed on the Internet – Early Considerations

After Richard Janssen’s proposal to Walt Baczkowski in April of 1995, I was asked by RIN President, Ed Evans, to prepare a document on the subject of Listing Display on the WWW.

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Industry Considerations Prior to Widespread advertising on the WWW.

Industry Considerations Prior to Widespread advertising on the WWW.

This was answered on July 26, 1995 by Dick Hansen, who was working with BAH.

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NEAP Notes from BAH - July 26, 1995.

NEAP Notes from BAH – July 26, 1995.

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Data Licensing Listing Syndication MLS (Multiple Listing Service) REALTOR.COM

First Proposal to Create – Listing Display on the WWW

Richard Janssen showed Walt Baczkowski and I the listings that were beginning to appear on the WWW, and then submitted this letter and proposal to Walt, who was serving as a RIN Director at the time. I was serving RIN as the Interim VP of Marketing due to the quick departure of Jim Tebay.

This letter by Richard sums up the threat, and what can be done about it.

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