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Trulia Working Upstream

UpStream is where the relationship is spawned…The benefits of the Upstream service provider will become a cost of the sale.

I get great marketing email pieces from Trulia just about every day…very professional email newsletters about homes in my neighborhood that Trulia believes I may find of interest, and other interesting (valuable) information about the area in which I showed an interest by saving one property on Trulia, my own. Sometimes some of the homes in the email Trulia sends are not quite in my neighborhood, but I have to say that Trulia is giving it a darn good try…working to build that “upstream relationship” with me…providing (pushing) me information that came from the MLS (at no cost), to Listhub (high probability), and on to Trulia. I bet over half of Trulia’s listing content comes from Listhub in its new configuration that includes the old Point2 Syndication.

What might be the impact of a revised data contract from Listhub, restricting the data rights?

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