“…Advertisers follow audience, and the $13 billion in advertising spent in and around real estate will eventually move online to the media brands with the largest audience, especially on mobile. ”
I have heard this $13 Billion in advertising before. I don’t believe that is an accurate number. It seems to me that the annual advertising spend in real estate is much less than $13 Billion. How was this estimate of the real estate advertising spend calculated? It doesn’t matter what research company has come up with this figure…the real question is how was the number arrived at? I have spoken with a number of people who think this number is terribly inflated, which is why the method of its calculation becomes important to REALTORS, and to the investing public.
How was the $13 Billion Spencer has mentioned calculated? (not asking who calculated it).