REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

REALTOR® Technology Survey

​​​​​​​John Reilly
November 3, 2022
4 min

 

REALTOR® Technology Survey

 

Download (PDF: 897 KB) | News Release

NAR examined REALTORS®' current tech usage and their attitudes about the future of real estate technology.

Highlights

 
  • Thinking back on the last 12 months, respondents found that these technology tools used in their businesses were very impactful:
    • eSignature (79%)
    • Lockbox (67%)
    • local MLS apps/technology (67%)
  • Thinking about the next 24 months, respondents believe that these five technology tools will be very impactful in their business:
    • cyber security (31%)
    • 5G (30%)
    • drones (27%)
    • artificial intelligence (15%)
    • virtual reality (14%)
  • Respondents found that these technology tools provided by their brokerage were very valuable:
    • eSignature (67%)
    • Lockbox/Showing tech (53%)
    • transaction management (45%)
    • video conference (40%)
  • 35% of respondents agree that their Brokerage provides them with all the technology tools they need to be successful in their job, and 26% percent strongly agree.
  • Respondents said that the technology tools provided by their MLS included:
    • property data and history (85%)
    • sales statistics (81%)
    • public records search (75%)
    • listing syndication (72%).
  • Respondents said that the technology tools provided by their Local or State Association included:
    • forms (66%)
    • tech education (59%)
    • eSignature (46%)
    • Lockbox (39%)
    • tax information (39%)
  • 89% of respondents use Facebook in their real estate business, 59% use Instagram53% use LinkedIn, and 26% use YouTube.
  • 63% of respondents said the main reason for social media use in their real estate business was to promote listings.
  • The top three tech tools that have given respondents (or their agents) the highest number of quality leads in the last 12 months were:
    • social media (46%)
    • their local MLS(30%)
    • customer relationship management (CRM) (26%)

John Reilly

John, a real estate educator and attorney, is one of the foremost writers of real estate materials, which include 10 books, and numerous articles. His national best seller, “The Language of Real Estate” is in its eighth edition, selling over 150,000 copies and published by Dearborn Publishing.

Contact: John@RealTown.com
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