Worth a listen. Problems with the Agent Model in Real Estate Sales, big changes on the way. Most Real Estate Agents are not "gainfully employed... $100 Billion in commission is a big target. Where did 6% commission rate come from (according to Alex)

If data is the new oil, then data rights is the core asset that controls the refining and formulation of data into information products needed by many industries.  REALTORS own the rights to the “original” data --its structure and local aggregations-- but have been unable to monetize these assets beyond the first point of sale.